L. N. Petrova, st. prepodavatel Uralskogo gosudarstvennogo agrarnogo Universiteta (Ekaterinburg, Karla Libknehta, 42)
In the context of the development of a market economy, expanding the rights and independence of enterprises, the content of the goals of economic behavior and all economic activities of both commercial and industrial enterprises is fundamentally changing. The transition to the formation of production programs and product range based on a thorough study of consumer demand becomes an indispensable requirement. This requires a clear system of consistent implementation of a socially active production and sales policy that contributes to meeting the public and individual needs for the corresponding products; improving the competitiveness of manufactured products; accelerating the sale of manufactured goods and the turnover of invested funds. The modern concept of enterprise management is that all its activities (scientific and technical, production, sales, maintenance, etc.) are based on knowledge of consumer demand and its changes in the future. In other words, the marketing system assumes to produce products and types of services in the volume of full sales and thus puts the production of products (services) in functional dependence on demand. The main factor of the company's success is the correct choice of products (services) offered to it, i.e. the scope of its activities. Naturally, in order to get comprehensive answers in this area, it is necessary to analyze market conditions and own opportunities.
References
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